Charitable giving is not just the realm of wealthy individuals and global corporations. No matter what size business you can benefit from instilling philanthropic giving as part of your company culture. Not only will you be helping out the community your business serves but you will also be giving your employees a sense of contribution and self-satisfaction.
By following a few simple strategies you can have a culture of giving in your business in no time.
Plan quarterly or monthly volunteering events for your team. By getting out in a group you not only foster a sense of community within your company but you also make your brand more visible to the community at large.
Get suggestions from your staff as to which charities or events they would like to participate and plan to attend as many events as possible.
Participate In Community Projects
Many of your employees will have pet projects or charities that they are passionate about in the local community. This will give you company exposure as well as shedding a light on needs and concerns of your community.
These events can be food drives, 5K runs, bike rides or local festivals. Keep an eye out for events that are happening around you and see if there are ways your business can help.
Donate Your Time Or Expertise
You do not have to just donate money to charities. You can donate your time or professional expertise. If you are a consultant, you might consider holding classes for adults getting back into the job market. Or donate some of your company’s products to local charities in need.
Get your employees involved by giving them paid time off to go volunteer at local charities or events.
Get Input From Employees
Solicit philanthropic ideas from your employees. Do not just dictate what charities your employees will participate in. Many of them will have charities that they are actively supporting. They may have fundraisers at their children’s school or after school programs. By giving your employees a say in which charities get your time and money they will be more likely to participate.
Set The Example
Giving will quickly become part of your company culture when your team sees you taking an active part philanthropic activities. They will be more likely to emulate your actions rather than just follow your orders.
Being seen as a company who gives back and cares about the community will help set you apart from the competition. But it will also give your employees a sense of purpose and community.